About us

Company Background by Adrian Biffen, Senior Partner

Adrian Biffen - Technology ManagerAs many of you know, we have been operating an efficient, family run business on the Internet for over 15 years (started back in the Netscape 1.0 browser days).

Many of you also know that customer satisfaction is our #1 goal, and we run our business by the Golden Rule. That is to say, we treat our customers with the same service that we would like for ourselves. You won't get a different sales rep here every time you contact us, and you won't have to explain things twice.

With 45 years of experience with motors, microprocessors and controls, I set out with our RollerTrol™ website to de-mystify the mystique surrounding motorized blinds and shades.

It seemed to me that some folks wanted a DIY solution that wouldn't require a second mortgage, and once you realize that it's really just a tube with some fabric wrapped around it, the process of making these gets much easier. Sliding a motor into the tube is no great leap of technology either.

So I designed and developed some of the required electronics, built the RollerTrol.com website, and started selling our safe, low voltage motors and accessories. We have enjoyed a considerable success over the years, with many amazing testimonials from our customers, and it seems my notion of DIY shades being a missed market was accurate.

These days we ship worldwide, from countries such as New Zealand and Australia to Norway, Sweden, France, UK, etc. We service our North American customers from facilities in Phoenix, Tulsa, Toronto and Vancouver.

Connie Cromien McAdam - Your Motorized Shade Account ManagerBut many people have told me the website is filled with too much geek, far too complicated for some that are not inclined to the geek, and I think this is a perfectly valid criticism. Others complain that there is not nearly enough geek, and trying to deliver a service that appeals to all has proved to be quite difficult.

To that end, we have introduced this new website to help those of you that want a simpler, more visual offering, with the same affordable pricing. We also decided to carry a high quality line of shade and blind fabrics, and without a doubt the Mermet® product line is outstanding.

I would also like to introduce Connie, our new accounts manager. She is a trained specialist who brings a more feminine component to our consultations. She will answer any questions you have about fabrics and motorization; please fee free to contact her anytime .

So if your idea of DIY is to pick your fabric from an amazing array of colors and weaves, slide a motor into a pre-mounted shade tube and screw it to the wall, this site is for you.

I'll still be available over at the geekdom of RollerTrol™, but you'll find that Connie will be just as capable of answering your questions over here. Please feel free to contact her anytime when you need more information.

Sincerely, Adrian

Adrian Biffen
Senior Partner
RT Motorized Blinds & Shades
http://AutomaticBlindsAndShades.com/